12 February 2014
With no end in sight for the smart phone and tablet revolution, developing a dependable, user friendly app is critical to your business reputation and consumers’ representation of it. Business 2 Community offers this advice on ways to make sure your app is viable in today’s marketplace:
Be a consistent performer: Users want an app they can depend on; one that will not crash or use a ton of power. If your app consistently crashes or provides the user with multiple errors, they are going to delete it from their smartphone or tablet.
Be a fast responder: Part of having a smartphone at your fingertips is having the ability to access information quickly. If your app takes too long for users to get the information needed, it’s going to be deleted. As a general rule of thumb, KISSmetrics recommends that your app should take no longer than three seconds to load. If your app is on the complex side, you can develop a loading page so users know something is happening.
Be ad free: Not all consumers are turned off by ads, but they can have an affect on the overall time a user will spend using it. For smartphones with smaller screens, ads can become cumbersome and users can inadvertently click on them and move away from the content they are looking to select. While ads may have their benefits, make sure that they are worth it.
Be usable: Your app should be providing value to your user; it should help them or provide them with information they need. When developing your app, decide its purpose before starting the design process. Be simplistic in your interface; your app will appeal to a broader audience if it can do one or two things well.
Be social: In today’s interconnected world, it would be silly for your app not to have a social component. Connect your app with popular social media sites to enable users to easily share information with their networks and gain a bit of word of mouth marketing in the process.
Be diligent in asking for feedback: Users of your app are the best people to ask about what is working, what is not and what they would like to see. This will help you build relationships with your customers as they know you value their input.