Has your association adapted to the rise of the tablet?
Just as many associations are adapting to the idea of creating apps for their smartphone, they will need to develop tablet-friendly versions as well.
Associations Now reported the findings from a new Gartner study, showing that tablets are now outpacing traditional PCs. As mobile – in the form of smartphones and tablets – begins to grow further, associations need to adapt to get their message out to their audience.
Gartner headquarters in Stamford, Connecticut
Here are three additional takeaways from the Gartner report:
An ongoing decline: In this calendar year, Gartner predicts that PC-based systems will decline to only 315 million units shipped worldwide and tablets will grow to 197 million. Tablet growth is expected to hit 468 million by 2017.
Popular operating systems: Android is the most popular operating system and is expected to continue grow significantly by 2017. The study predicts this platform will reach 1.5 billion devices worldwide, while Windows is likely to reach 570 million and iOS only 504 million.
The long-term effects: Tablets and their corresponding operating systems are not the last form of new technology that associations will need to adapt to. Margins will decline, consumers will use the cloud more often, and new models will emerge for different segments of the market, such as prepaid models or more targeted applications. Gartner researcher Carolina Milanesi commented “The trend towards smartphones and tablets will have much wider implications than hardware displacement. Software and chipset architecture are also impacted by this shift as consumers embrace apps and personal cloud.”
Is your organization ready to embrace the world of tablets?